Founded in 1826, London Zoo is the world’s oldest scientific zoo. The Zoological Society of London (ZSL) is an international charity whose mission is to promote the worldwide conservation of animals and their habitats. Its zoos are: ZSL London Zoo and ZSL Whipsnade Zoo.
Silbercow was asked to design signage for ZSL London Zoo’s Woodland Walk (Regents Park). This project called for bright, friendly, easy-to-read signage that would attract, intrigue and inspire people to try something different in the zoo. Silbercow produced designs for thirteen signs used throughout the walkway.